Thursday, May 16, 2013

Jerome Bettis and The Severe Allergy and Anaphylaxis Playbook

I had the honor of interviewing NFL football legend Jerome "The Bus" Bettis about severe allergies and anaphylaxis!  He has teamed up with the makers of the Auvi-Q to bring us "The Severe Allergy & Anaphylaxis Playbook".
Jerome Bettis Severe Allergy and Anaphylaxis Playbook

It's an excellent guide that covers not only food allergies, but bee sting, insect, latex and other allergies which can cause anaphylaxis.  I am really impressed with this guide!  Check out these sections:

  • Jerome’s Top 5 Plays
  • Food Allergy Plays
  • Bee & Wasp Allergy Plays
  • Latex Allergy Plays
  • Exercise-Induced
  • Allergy Plays Medication Allergy Plays
  • Plays for the House
  • Plays for School
  • Plays for Travel
I think this is the kind of booklet that should be handed to patients by their doctors once they receive a diagnosis!  Plus, if they prescribe them an Auvi-Q, they won't have to worry about showing their patients how to use their epinphrine autoinjector, since the device speaks for itself. ;)

Given the rise of adult onset anaphylactic allergies, I think pretty much everyone should read this information and beware of the various causes of anaphylaxis and their possible symptoms.

I commend Jerome Bettis for using his celebrity status and visibility to promote this life-saving device and for bringing awareness to this ever-growing epidemic of anaphylactic allergies.

Below is the interview segment in which I was able to participate.  He's such a great advocate!

1 comment: